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LogiMAT China 2021 | BlueSword Releases New Brand Image

Jun 18 /2021

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On June 18, 2021, the three-day LogiMAT China 2021 Shanghai exhibition came to an end. As a key logistics technology exhibitor at this exhibition, BlueSword made its debut with a brand-new brand image, and brought its core intelligent system and physical objects to the exhibition, attracting many industry customers to come to consult and experience with its strength, and the exhibition area has always maintained a high level popularity.

 

The new brand image was unveiled and witnessed by everyone

On the first day of the exhibition, the launch ceremony of the new brand image of BlueSword, which has attracted much attention, was held as scheduled in the exhibition area. BlueSword Technology Co., Ltd. Chairman Wu Yaohua, President Zhang Xiaoyi, Senior Vice President Liu Peng, Senior Vice President Shen Changpeng, Senior Vice President Lin Mao and other major leaders of the company attended the release ceremony and jointly unveiled the new brand LOGO. At the ceremony, many industry customers, partners and authoritative media in the industry witnessed the renewal and upgrade of BlueSword's brand image.

Innovation, Ingenuity, Ultimate, Renewal, Leading

A "clarification" video took the lead in dispelling the public's misunderstandings about BlueSword. From the perspective of "innovation, ingenuity, extremeness, renewal, and leadership", it deepened and showed the real BlueSword intelligence to the public. .

At the beginning of BlueSword's establishment, it was at the initial stage of China's industrial automation, and "foreign enterprises are king" is still the mainstream in the industry. The founder, Professor Wu Yaohua, chose an independent development path without cooperating with foreign companies. Although it is more difficult, it is always his original intention to make products that belong to the Chinese people and master the core technology by himself. Innovation is a longer and more difficult road. Nearly 200 independent intellectual property rights have witnessed BlueSword's painstaking efforts in research and development for nearly 30 years.

On the basis of technology research and development, BlueSword officially embarked on the road of equipment manufacturing in 2000. With the growth of the enterprise, it has built its own high-tech logistics equipment and technology industrial park, insisting on forging products with ingenuity and high standards. Technological process, make products and services to the extreme.

Figure: Rendering of BlueSword Super Future Factory

It is the diligent innovation of core technology, the ingenuity of product production, and the extreme care for customer experience that combine the lasting competitiveness of BlueSword Intelligent, which enables it to face fierce market competition and rapid changes in demand. and continue to develop. At present, BlueSword has served more than 1,000 high-end customers in more than 20 industries, helping them to renew and upgrade traditional warehouses to smart warehouses.

It is an integrator, not just an integrator; it focuses on independent innovation, but also adheres to the quality of ingenuity; takes customer needs as the center, and achieves the ultimate in service... As an advantageous enterprise in the field of intelligent warehousing and logistics in China, BlueSword The mission is to create a national brand with international influence, and the highest goal is to lead China's logistics to the world!

New image, new edge, new glory

With the playback of the cool brand visual video,BlueSword Smart's new brand LOGO was officially unveiled. The combination of shape and meaning of the new LOGO is eye-catching. Zhang Xiaoyi, President of BlueSword, interprets the new LOGO in terms of color selection and shape design. The new LOGO uses a stable dark gray as the main color, which is in line with the industrial style and reflects the strength of BlueSword Intelligent's stable development in the past 28 years; the golden color is used to warn the visual sense, highlighting the control of BlueSword in safety and details. ability. The steady "gray" and the bright "yellow" complement each other, implying that the accumulation of wealth will continue to create "brilliancy".

Figure: BlueSword Smart's new LOGO unveiled

The biggest change of the new LOGO is the "arrow" added in the upper right corner, which conforms to the intuitive expression of the word "sword" in the company name in terms of graphic and text; the "arrow" is not only the customer's demand, but also the company's innovation direction, which reflects the constant practice of BlueSword. The slogan of "innovation comes from demand".

 

Picture: Zhang Xiaoyi, president of BlueSword Intelligence, interprets the new LOGO

When asked by reporters about BlueSword's domestic and overseas market development strategy, Mr. Zhang said bluntly: "BlueSword intelligent logistics robots have covered the warehousing market of key domestic industries, but we are still expanding the domestic market scale. On the one hand, in consolidating the On the basis of increasing the market share of the existing industry, we will continue to increase the development of new customers in new industries; on the other hand, let the products go out of the warehouse, so that the flow of many things can use BlueSword logistics robots."

 

"In overseas markets, BlueSword Smart has successfully exported a complete set of high-end logistics equipment to Japan in 2018, and has won a good reputation. Although affected by the new crown epidemic in the past two years, the company has continued to actively explore the international market and develop its strategic goal of globalization. Let's move forward." In addition, other leaders of BlueSword Intelligence also accepted interviews with industry media.

Core intelligent system physical exhibition, competing for experience

The exhibition area of BlueSword Intelligence has always been the focus of every industry exhibition, and this time is no exception. The major intelligent systems built on the scene have attracted a large number of people to stop and experience.

Photo: Guests visit BlueSword Exhibition Area

 

Picture: BlueSword staff explained products to the guests

① "Honeycomb multi-wear + picking robot" integrated storage and distribution unmanned warehouse system

The core equipment of the system, the shuttle robot, can automatically and dynamically adjust the fork spacing and positioning position of the shuttle according to the displacement or deformation of the material box, and has a higher ability to handle abnormal situations; three-deep telescopic forks can realize space utilization. And the efficiency of picking up goods is doubled. The ultra-high-speed hoist at the end of the roadway is driven by servo motor + synchronous belt Ω drive, which has higher efficiency and more accurate positioning. At the same time, it is equipped with a picking robot to realize full automation of the entire system.

②Fully forward AGV handling system

The application of high-order Bezier curves and high-precision pattern recognition algorithms can not only achieve access to pallets of different structures, pick and place goods in narrow aisle spaces, and automatic loading; when the pallet position shifts, it can also quickly detect The position of the pallet fork hole and dynamically adjust the fork position of the AGV to achieve accurate pallet access.

③ 3D SCADA real-time monitoring system based on digital twin

Through refined modeling, the component-level display of the full 3D scene of the system is realized. The service data stream can be pushed in real time, and the system operation status can be grasped in real time, so as to warn of hidden dangers, proactively prevent them, and reduce downtime. Moreover, the system has strong compatibility and is suitable for a variety of terminals.

④PLC cabinet line mixed reality display

 

Using AR technology, the positioning of the electrical cabinet is recognized through graphics, and at the same time, with the help of professional AR equipment, the mixed reality display of PLC cabinet lines is realized. During construction, electrical cabinet assemblers can read the specific configuration of wires from the Internet at any time by wearing professional AR glasses, and view the assembly methods of wires and response appliances in real time and dynamically, thereby improving assembly efficiency.

Two expert-level keynote speeches

Dr. Liu Peng and Dr. Shen Changpeng, senior vice presidents of BlueSword, were invited to attend the Smart Logistics Forum held concurrently and gave keynote speeches. Starting from the status quo of the warehousing industry, combined with BlueSword Intelligent's intelligent robot equipment and practical experience, Dr. Liu Peng shared how intelligent logistics robots in the digital economy era can empower the digital-intelligence transformation and upgrading of the industry; Dr. Shen Changpeng focused on the new value and innovation of logistics robots. The trend was discussed with the live guests.

Picture: Dr. Liu Peng, Senior Vice President of BlueSword, was invited to give a speech

Picture: Dr. Shen Changpeng, Senior Vice President of BlueSword, was invited to give a speech

With the release of the new brand image, BlueSword will continue to adhere to the development concept of "only innovation", continue to strengthen core technology development and independent innovation capabilities, continue to strengthen brand influence and global market development, and will "BlueSword" Create an international brand in the warehousing and logistics automation system industry, and find China's answer for the world's smart warehouse!

When the "sword" is unsheathed, it subverts the traditional imagination. In the future, BlueSword will start out with a new package, start a new journey of internationalization, become a super-first-class logistics robot, and give the world a different logistics experience!



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